A fresh, quirky and memorable hotel, QBIC is situated in the East End’s trendy Shoreditch, a 5-minute walk from Aldgate East tube station and Brick Lane Market, with some of the city’s best street food, art galleries, boutiques and nightlife.
A stroll down Brick Lane at night reveals a collection of street art by known and unknown artists who have lent their voices and art to brighten up these walls and create a unique character in the area all of its own.
An authentic and healthy environmental ethos permeates this brand, committed to its green heart and its vision of an environmentally- friendly hotel with practical and inventive design at affordable rates. A platinum level Green Leader on Trip Advisor for hotels committed to green practices like recycling, local and organic food and electric car charging stations, QBIC is described as officially the greenest hotel in London and this is what they’re doing to prove it: Generating part of their own power via solar panels on the roof and having electric car charging points.
Mandatory recycling and installing LED and energy efficient lighting, which turns on and off with motion sensors. Providing filtered water in glass bottles and not buying in plastic bottles.Using 100% chemical free cleaning products and showers which cleverly mix air with water, reducing water usage and offering environmentally friendly toiletries, which help provide access to water to communities that don’t have it.
QBIC work with eco- friendly local charities such as Bikeworks, who’ve fitted the hotel out with 10 recycled bikes guests can borrow to go on their own tours of London. Also with Cafe Art,- a London based initiative to reconnect people affected by homelessness with society through Art. QBIC have given them space in their London hotel basement to run the charity from and showcase some of their artists’ work. Staff at QBIC is relaxed and friendly and the pre- requisite French chef is curiously and humorously French! QBIC have a gem of a manager in Petten Veevo, who is at once, a discreet and quietly- spoken gracious host and also philosophical, engaging, witty and warm, offering a caring personal energy in what can often be a clinical, jaded and sterile industry. Petten also happily assisted my Husband and I in mapping out our exploration plans, making helpful suggestions.
Qbic is fresh and inviting and greets guests with an ‘Oh no, not you again’ entrance mat, evoking the feeling of returning home to a familiar and welcoming place.
Touches like these and the artworks which adorn the entrance hall create an ambience of playfulness and generosity of spirit and then there is the wall of touch screens which offer useful information such as ‘ 5 places to get the best ice cream in London’ and the ‘5 best rooftop terraces”
A striking crimson wall clock which literally spells out the time gives an indication to the attention to detail that went into creating QBIC as its own singular inimitable creation.
An ‘Alright Treacle’ sign adorns the entrance to Parts and Labour, their restaurant that’s become a local hotspot. Warm and inviting, its salon- like interior encouraging guest to grab a book and get comfy on a sofa or corner table, taking in the quirky art that inhabits the space and whiling away the hours reading and nibbling. Breakfast is a healthy yet hearty affair, with boiled eggs, porridge, fruit and pastries and a selection of lovely beverages and lasts until a leisurely 12 noon.
QBIC sessions offer Inspiring Creative Experiences in the form of fresh and lively entertainment, spoken word and poetry sessions and a chance to watch emerging musical talent in London as well as hosting sessions on topics such as sustainable fashion.
Another hallmark of QBIC is their generosity- 24 hour tea and coffee stations offering guest steaming and delicious cups of coffee or espresso and a range of flavoured teas, is a nice touch.
The bedrooms offer what QBIC calls the best hand-made, organically produced mattress, Naturalmat made from recycled denim, organic lambswool and coconut fibre, which is hypo allergenic, breathable and offers a blissful nights rest! Environmentally-friendly bathroom products bearing messages reminding us to stay conscious such as “turn off the water while using me” and the modular furniture is futuristic and imaginative and made of re- purposed materials. There is free wi-fi and sockets everywhere- more than you’ll need and cleverly embedded in the modular bed posts. All the details speak to the QBIC DNA of environmental and social consciousness which finds new and original ways to introduce guests to a smarter more aware way of living, using imagination, innovation and humour.
QBIC is a joyous place to stay and uses its platform to inform, engage, enlighten and educate, in original and fun ways, which linger in the memory and imagination and make it a pleasure to return to.