A lifelong fan of Disney characters, and having worked for the company, Jeff observed the emotional connection people, including himself, had to these fictional, well- known, well loved characters. Moved by the experiences of people around him in fast paced cities like LA and New York and the seeming disconnectedness of life here, Jeff was inspired to create art to highlight what he saw, and use his talents and platforms to subvert familiar Disney characters by placing then into modern day contexts of what their lives would be like in today´s modern culture. Tarzan on the subway, Pocohontas inside a glittering but tawdry casino, an sludge- covered Arial, the little mermaid crawling out of a polluted ocean and Alice escaping into a rabbit hole of drugs and chemical dependency, are just some of the poignant, powerful and sometimes painful images Jeff gives life and voice.
What surprises him is the fact that these images reflect the experiences of real human beings yet it takes our emotional connection with fictional characters to elicit a response from our otherwise desensitized psyches. Journey with Jeff Hong as he goes beyond the looking glass in the ironically titled: ´Unhappily ever after ´
“In a Wonderland they lie, Dreaming as the days go by, Dreaming as the summers die: Ever drifting down the stream- Lingering in the golden gleam- Life, what is it but a dream?”